Bryantman Unveiled as New Face of Bryant Heating & Cooling Systems

Superhero embodies dealer commitment, dedication

INDIANAPOLIS – (April 3, 2006) – Bryant Heating & Cooling Systems recently unveiled the newest member of its team at the Bryant 2006 National Dealer Convention, introducing "Bryantman," the superhero Bryant dealer who battles villains that prevent home heating and cooling comfort.

In the company’s new advertising campaign, Bryantman fights nemeses "Scorcher" and "Bone Chiller," who symbolize extreme temperatures. The campaign also re-introduces the Pup as Bryantman’s faithful canine sidekick. The Pup first appeared in some of Bryant’s earliest advertising and helps connect Bryant’s century-old commitment to comfort and today’s Whatever It Takes brand positioning.

"Bryantman represents the spirit of Whatever It Takes, but our dealers are the real heroes," said Bryant Brand Manager Kevin Dudash. "As the true consumer advocates, our dealers do Whatever It Takes every day to make people comfortable in their homes and businesses. Drawing from their own knowledge and collection of heating and cooling solutions – Bryant’s extensive line of reliable and efficient products – Bryant dealers are the ones who really save the day."

Aside from his inherent dealer commitment and passion for comfort, Bryantman’s arsenal of weather weapons includes a Heat Ray on one arm and a Cool Ray on the other. His Cool Ray is powered by Puron® refrigerant, Bryant’s environmentally sound refrigerant that combats sweltering conditions without depleting the earth’s ozone layer. His Heat Ray is derived from Bryant’s highest efficiency furnace units, which can warm up homes in a reliable and cost-effective manner.

"Our dealers are the face of the Bryant brand, and iconic characters help to personify brand attributes, including unmatched quality and reliability," said Debbie Castro, Bryant Advertising Manager. "Bryantman is a natural extension of Bryant’s brand positioning, echoing in one voice our dealers’ dedication to customer satisfaction."

The diversity of media used in the new campaign will allow Bryantman to be a long-lasting icon with which people can identify. Bryantman will be the centerpiece of a marketing campaign that will showcase the service excellence of its dealers, and will be delivered through radio spots, print advertising, direct mail and in television ads across the country. In addition to advertising and public relations tie-ins, Bryantman will also make appearances on the newly redesigned Bryant Web site, which launched during the Convention.

About Bryant Heating and Cooling Systems

Bryant Heating and Cooling Systems, a leading supplier of HVAC equipment, has been dedicated to customer comfort and satisfaction since 1904. In addition to its best-in-class network of distributors and dealers, Bryant offers exceptional reliability and energy savings through an extensive line of durable heating and cooling products. Bryant is devoted to doing "Whatever It Takes" to deliver the highest quality in HVAC products and services for consumers nationwide, which is why so many people have trusted their indoor comfort needs to Bryant.